![]() Tomorrow’s most creative leaders, therefore, will not merely allow the future to unfold before them - but, instead, will shape it themselves. Returning to McKinsey’s analysis of creative companies, nearly 60% in the top quartile “self-identify as industry shapers or innovation leaders.” Only one-third of their less creative peers identified themselves in the same way. “umans and AI actively enhance each other’s complementary strengths: the leadership, teamwork, creativity, and social skills of the former, and the speed, scalability, and quantitative capabilities of the latter,” the researchers wrote in the Harvard Business Review. Research from Accenture backs up this assertion, revealing that “firms achieve the most significant performance improvements” when humans and machines collaborate. I believe that technology and creativity work best together, as in the case of Microsoft’s AI assistant, Cortana, whose development team included a poet, a novelist, and a former TV writer. As Neil Stevenson, an executive portfolio director at the famed design firm IDEO, explained: “Creativity is a way we can add value and do well as people, while staying relevant and not being replaced by computers.” For the WEF, Alex Gray agreed: “With the avalanche of new products, new technologies and new ways of working, workers are going to have to become more creative in order to benefit… Robots may help us get to where we want to be faster, but they can’t be as creative as humans (yet).” One way to do so is by embracing creativity. Rather than striving to compete with the robots, therefore, human leaders and their team members should strive to complement the rapidly advancing technology that surrounds us. The robots are here - and, while they may be able to perform calculations, assemble parts, and even fill prescriptions more efficiently than people, they still lack the human touch, of which creativity plays an integral role.
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